DATA • AI • AUTOMATION • MARTECH
I build data platforms, AI agents and automation workflows that connect marketing systems, reduce repetitive work and turn data into useful business actions.
Arup Chakraborty — Data, Martech & AI Automation Architect
Marketing Data • AI Agents • Cloud • CRM • Automation • Analytics
What I Build
Practical systems designed around real marketing and business problems.
Data & Analytics
Build reliable marketing data foundations and turn fragmented information into usable analytics.
AI Agents
Build AI assistants that can understand requests, work with business data and support real workflows.
Automation
Automate repetitive processes across marketing, data and operations.
Martech
Connect CRM, CDP, tracking and activation technologies into a working marketing ecosystem.
Selected Projects
A selection of systems, workflows and automation projects I have designed and built.
n8n · Google Drive · OpenAI · Google Sheets
Scans invoices dropped into a Google Drive folder, extracts the key fields with OpenAI, and logs them straight into Google Sheets.
Google Drive → n8n → OpenAI → Google Sheets
View Projectn8n · BigQuery · AI · Zendesk
AI-powered workflow that understands customer requests, retrieves order information and generates automated responses based on business logic.
Zendesk → n8n → AI → BigQuery → Response
View ProjectPython · Cloud Run · GCS · BigQuery
Automated validation pipeline that checks Adobe Analytics Data Feed exports before they are loaded into BigQuery.
Adobe → Cloud Storage → Cloud Run → Validation → BigQuery
View ProjectBigQuery · GA4 · AI · n8n
AI analytics assistant designed to answer questions such as "Why did revenue decrease in Germany last week?"
GA4 + Ads + CRM → BigQuery → AI Analysis → Business Insight
View ProjectBigQuery · CRM · AI · Automation
Customer segmentation workflow that combines behavioural, transactional and engagement signals to generate actionable CRM segments.
View ProjectAI & Automation Lab
Experiments, workflows and practical automation systems built with n8n, UiPath, Python, AI and Google Cloud.
Experience at Scale
Enterprise marketing data, CRM and technology transformation across global brands and European markets.
Challenge
Regional marketing teams ran on fragmented, country-by-country data with no shared customer view.
What I worked on
LG Europe
Led the Salesforce CDP implementation, consolidating EU Martech platforms into one cloud data store.
Technology
CDP, Salesforce, Google Cloud, Data governance
Challenge
Marketing reporting depended on manual pulls from disconnected platforms.
What I worked on
Samsung (Cheil Worldwide)
Built a marketing data warehouse via ETL and automated third-party data pipelines.
Technology
ETL, BigQuery, Python, Automation
Challenge
No real-time visibility into what was actually converting in lead generation.
What I worked on
Perx Technologies
Built a data-driven lead-generation ecosystem with real-time campaign analytics.
Technology
CRM, Ecommerce analytics, Campaign dashboards
Challenge
Global B2B lead generation ran without a shared marketing platform.
What I worked on
Ramco Systems
Stood up HubSpot as the marketing cloud platform for the global team.
Technology
HubSpot, Marketing automation, B2B
Latest Insights
Practical notes on AI, data, automation and modern marketing technology.
First piece coming soon
Writing on CDP architecture, identity resolution, and AI-agent workflows will land here.
Work With Me
If your team spends time moving data, preparing reports, checking systems or handling repetitive tasks, there may be a better way to automate it.
AI & Automation
AI agents, n8n workflows, APIs, workflow automation
Marketing Data
BigQuery, GA4, reporting, data pipelines
Martech
CRM, CDP, Salesforce, server-side tracking
Consulting
Architecture review, automation assessment, AI and data strategy
Data, automation and AI should solve real problems. If you have one, let's talk.
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