Case study

One CDP data-capture point across 4 EU countries, LG Europe

Unified fragmented regional data into a single CDP, live in 1.5 years.

Head of Data Analytics & BI · 2021 – present

  • CDP
  • Salesforce
  • Google Cloud
  • Data governance

4

EU countries unified

1.5 yrs

time to full rollout

€35M

CRM & CDP-driven sales

Details

What happened

The problem

LG Europe's regional marketing teams ran on fragmented, country-by-country data — no shared view of a customer across markets, and every new platform integration was built from scratch.

What I built

Planned and led the Salesforce CDP implementation for LG Europe, building a full-stack data analytics and engineering team from zero. Consolidated Martech platforms across EU regions into a single cloud data store via a mix of streaming and batch pipelines, with identity resolution and golden-record governance defined up front rather than patched in after the data got messy.

The outcome

A single point of data capture went live across 4 EU countries within 1.5 years, run by a 3-person team. CRM and CDP-driven strategy has since driven €35M in sales revenue.