About — Arup Chakraborty

About

What I actually do

I'm a martech and CDP architect who spends most of my time in the gap between marketing intent and the data systems that have to make it real — identity resolution, event pipelines, and lately the AI agents that act on top of them. My path runs through LG, Samsung, and a run of earlier ecommerce and performance-marketing roles, always ending up as the person who builds the plumbing everyone else assumed already existed.

How I work

Principles, not slogans

Reusable over one-off

Data infrastructure gets built once and reused for the next onboarding, not rebuilt per request — that's what made a 4-country CDP rollout possible in 1.5 years with a 3-person team.

Governance before scale

Identity resolution and golden-record rules get defined before a platform goes live, not patched in after the data gets messy.

Automate the boring parts

If a workflow repeats, it becomes an n8n agent or a scheduled pipeline, not a recurring line item on someone's task list.

Stack

What I actually reach for

Martech

Platforms actually operated

  • Salesforce Marketing Cloud
  • HubSpot
  • Emarsys
  • Eloqua
  • Google Marketing Platform
  • Amazon Marketing Cloud (AMC)
  • Google Analytics
  • Facebook Advertising

CDP & data

Identity, events, warehouse

  • Salesforce Data Cloud
  • Customer Data Platform (CDP) architecture
  • Identity resolution & golden-record strategy
  • Google Cloud
  • BigQuery
  • ETL
  • Tableau
  • Looker
  • Power BI

AI agents

Where models sit in the workflow

  • n8n workflow agents
  • Google Vertex AI
  • Streamlit AI chatbot interfaces
  • LLM-driven CRM campaign & segment suggestions

Automation & workflow

Orchestration and reliability

  • Python
  • SQL
  • REST API integrations
  • Google Cloud Functions
  • Robotic Process Automation (RPA)
  • AMP (Salesforce Script)

Timeline

Where this happened

  1. 2021 – Present Head of Data Analytics & BI HSAd (LG Electronics)
  2. Aug 2019 – Mar 2021 Head Of Data Analytics & BI Cheil Worldwide (Samsung Electronics)
  3. Dec 2017 – Jul 2019 Project Lead, Strategic Data Planner Perx Technologies
  4. Jun 2017 – Nov 2017 Digital Marketing / Data Analyst Payoda Technologies
  5. Dec 2014 – May 2017 Digital Marketing & Analytics Manager Ramco Systems
  6. Dec 2013 – Nov 2014 Assistant Marketing Manager - Digital You & I Pvt. Ltd
  7. Sep 2011 – Nov 2013 Digital Campaign Specialist Enqos Technologies
  8. Aug 2009 – Aug 2011 SEM Campaign Manager SmartLearnWebTV