Resume

Martech & AI Architect for Digital Transformation

I'm a martech and CDP architect who spends most of my time in the gap between marketing intent and the data systems that have to make it real — identity resolution, event pipelines, and lately the AI agents that act on top of them. My path runs through LG, Samsung, and a run of earlier ecommerce and performance-marketing roles, always ending up as the person who builds the plumbing everyone else assumed already existed.

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Arup Chakraborty, Martech & AI architect

Experience

Where this got built

  1. Head of Data Analytics & BI

    HSAd (LG Electronics) · Frankfurt, Germany

    2021 – Present

    • Planned and executed the CDP (Salesforce) implementation for LG Europe
    • Built a full-stack data analytics and engineering team supporting LG Europe's digital transformation program
    • Consolidated Martech platforms across EU regions into a single cloud data store via streaming and batch pipelines
    • Created a single point of data capture for 4 EU countries in 1.5 years with a team of 3 data specialists
    • Drove €2M+ in digital sales through CRM strategy within 6 months of the CDP going live
    • Salesforce CDP
    • Google Cloud
    • Marketing automation platforms

  2. Head Of Data Analytics & BI

    Cheil Worldwide (Samsung Electronics) · Singapore

    Aug 2019 – Mar 2021

    • Built real-time marketing data automation and custom dashboards for stakeholders
    • Set up a marketing data warehouse via ETL, pulling data from multiple marketing platforms
    • Automated data pipelines from third-party platforms using REST APIs, Python, and Google Cloud Functions
    • Built marketing channel attribution modeling to guide investment decisions
    • Cut manual reporting time by 70% through real-time data automation
    • Analyzed 10TB of data daily via scheduled SQL queries for stakeholder reporting
    • BigQuery
    • Python
    • REST APIs
    • Google Cloud Functions
    • Data Studio
    • Power BI

  3. Project Lead, Strategic Data Planner

    Perx Technologies · Singapore

    Dec 2017 – Jul 2019

    • Built a digital lead-generation ecosystem around a data-driven strategy process
    • Stood up real-time campaign analytics with stakeholder dashboards
    • Implemented ecommerce analytics and customer buying-propensity scoring for the e-store
    • Evaluated and onboarded the team onto a CRM platform for better business intelligence
    • Cut cost per lead by 20% and increased sales pipeline ROI from 10x to 18x
    • Implemented behavior-driven customer marketing that increased engagement by 40%
    • CRM
    • Ecommerce analytics
    • Campaign dashboards

  4. Digital Marketing / Data Analyst

    Payoda Technologies · Bangalore, India

    Jun 2017 – Nov 2017

    • Drove digital marketing planning and execution for B2B cloud solution products
    • Set up ecommerce analytics and personalized e-store reporting for large clients
    • Increased customer purchases by 15% via personalized remarketing built on customer behavior data
    • Ecommerce analytics
    • Remarketing

  5. Digital Marketing & Analytics Manager

    Ramco Systems · Chennai, India

    Dec 2014 – May 2017

    • Built global lead generation and online presence for Ramco's B2B enterprise software products
    • Introduced a data-driven marketing approach built on customer behavioral data
    • Stood up HubSpot as the marketing cloud platform and onboarded the global marketing team
    • Delivered 10x+ YoY ROI through data-driven lead generation
    • Increased large-deal size by 30% through targeted account marketing
    • HubSpot

  6. Assistant Marketing Manager - Digital

    You & I Pvt. Ltd · Chennai, India

    Dec 2013 – Nov 2014

    • Planned, executed, and optimized digital campaigns (ads, SEO, social) for 8+ clients
    • Onboarded brick-and-mortar clients onto digital marketing and built their lead-generation plans
    • Maintained 4-5% landing-page conversion rates through campaign segmentation and clustering
    • Delivered an average 5-6x ROI boost for clients through targeted audience engagement
    • SEO
    • Paid social
    • Campaign optimization

  7. Digital Campaign Specialist

    Enqos Technologies · Chennai, India

    Sep 2011 – Nov 2013

    • Built and optimized Google Ads campaigns for the largest YPG services provider in North America
    • Planned and optimized end-to-end digital campaigns for local clients
    • Cut CPC by 30% and increased call-to-business conversions by 65%
    • Set up a digital marketing team and onboarded 10+ clients within 2 months
    • Built a Facebook "Like App" using FBQL/FBML that increased offer redemption by 80%
    • Google Ads
    • FBQL/FBML
    • Facebook Ads

  8. SEM Campaign Manager

    SmartLearnWebTV · Chennai, India

    Aug 2009 – Aug 2011

    • Built the front and back end of an online education website with LMS functionality
    • Built the application using HTML, PHP, JavaScript, AJAX, and SQL
    • Delivered a secure back end with an end-to-end order management database
    • HTML
    • PHP
    • JavaScript
    • AJAX
    • SQL

Education & certifications

Formal background

Education

  • MBA, Marketing Loyola University · 2015
  • Applied Data Science (Online) Columbia University · 2020
  • B.Tech, Information Technology Dr. M.G.R. Educational and Research Institute · 2009

Certifications

  • Applied Data Science Columbia University · 2020
  • Achieving Advanced Insights With BigQuery Google · 2019
  • Google AdWords Display Advertising Professional Google · 2019

Skills

Tools and platforms

Platforms

  • Salesforce Marketing Cloud
  • Salesforce Data Cloud
  • HubSpot
  • Emarsys
  • Eloqua
  • Amazon Marketing Cloud (AMC)
  • Google Marketing Platform

Data & analytics

  • Python
  • SQL
  • ETL
  • BigQuery
  • Tableau
  • Looker
  • Power BI
  • Statistical analysis

Advertising & web analytics

  • Google Analytics
  • Facebook Advertising

Automation & AI

  • n8n
  • Google Vertex AI
  • Streamlit
  • Robotic Process Automation (RPA)
  • AMP (Salesforce Script)