Work — Arup Chakraborty
Work
Case studies
Systems built for specific teams with specific problems — what was broken, what got built, and what changed as a result.
01
One CDP data-capture point across 4 EU countries, LG Europe
Unified fragmented regional data into a single CDP, live in 1.5 years.
02
Real-time marketing data automation, Samsung (Cheil Worldwide)
Cut manual reporting time by 70% with an automated marketing data warehouse.
03
Lead-generation and campaign analytics, Perx Technologies
Took sales pipeline ROI from 10x to 18x with a data-driven lead strategy.
04
Global marketing cloud rollout, Ramco Systems
Stood up HubSpot as the single marketing platform for a global B2B team.