Case study

Lead-generation and campaign analytics, Perx Technologies

Took sales pipeline ROI from 10x to 18x with a data-driven lead strategy.

Project Lead, Strategic Data Planner · Dec 2017 – Jul 2019

  • CRM
  • Ecommerce analytics
  • Campaign dashboards

10x → 18x

sales pipeline ROI

20%

cut in cost per lead

Details

What happened

The problem

Perx's lead-generation process had no real-time visibility into what was actually converting, making it hard to justify further investment in any one channel.

What I built

Built a digital lead-generation ecosystem around a data-driven strategy process, stood up real-time campaign analytics with stakeholder dashboards, and layered in ecommerce analytics and buying-propensity scoring for the e-store. Evaluated and onboarded the team onto a proper CRM platform for better business intelligence.

The outcome

Cost per lead down 20%, sales pipeline ROI up from 10x to 18x, and a 40% increase in engagement from behavior-driven customer marketing.