Case study

Global marketing cloud rollout, Ramco Systems

Stood up HubSpot as the single marketing platform for a global B2B team.

Digital Marketing & Analytics Manager · Dec 2014 – May 2017

  • HubSpot
  • Marketing automation
  • B2B

10x+

YoY ROI from lead generation

30%

increase in large-deal size

Details

What happened

The problem

Ramco's B2B enterprise software business ran global lead generation without a shared marketing platform, making campaign data and account targeting inconsistent across the global team.

What I built

Conceptualized and stood up HubSpot as the marketing cloud platform, onboarding the global marketing team onto a single, data-driven approach built on customer behavioral data rather than one-off campaign guesswork.

The outcome

Delivered 10x+ YoY ROI through data-driven lead generation, and a 30% increase in large-deal size through targeted account marketing.